Digital Marketing Basics - JS 3 Plan

LESSON PLAN

Subject	Digital Technologies
Class	JSS 3
Term	Second Term
Week	4
Topic	Digital Marketing Basics
Duration	80 Minutes (Double Period)
Date/Period	________________________

Instructional Objectives

By the end of the lesson, students should be able to:

1. Define digital marketing.
2. Identify common digital marketing channels.
3. Explain safe online advertising practices.

Instructional Materials

• Computers.
• Sample digital advertisements.
• Internet resources.
• Sample social media advertisements.
• Whiteboard and markers.

Previous Knowledge

Students have basic knowledge of the internet, social media and online communication from previous lessons.

Reference Materials

• JSS 3 Digital Technologies lesson note on Digital Marketing Basics.
• Sample digital advertisements and internet resources.

Presentation

Stage/Time	Teacher's Activities	Students' Activities
Introduction 10 minutes	Asks students how they have seen products or services advertised online. Shows or describes examples of digital advertisements and introduces the concept of digital marketing.	Mention examples of online advertisements they have seen and describe where they encountered them.
Step 1: Meaning of Digital Marketing 15 minutes	Defines digital marketing and explains how digital technologies and online platforms can be used to promote products, services, brands and ideas.	Listen to the explanation, define digital marketing and give examples of digital marketing activities.
Step 2: Digital Marketing Channels 15 minutes	Explains common digital marketing channels such as social media, email, websites, online advertising, video marketing and search engines. Gives practical examples of how each channel can be used.	Identify common digital marketing channels and explain how businesses can use them.
Step 3: Online Advertising 15 minutes	Explains online advertising and discusses examples such as website advertisements, sponsored social media posts, video advertisements and advertisements displayed in applications.	Define online advertising and identify different forms of online advertisements.
Step 4: Safe Online Advertising 10 minutes	Discusses safe advertising practices, including providing accurate information, avoiding false claims, protecting personal information, respecting copyright and avoiding suspicious links and scams.	State safe online advertising practices and identify possible warning signs of suspicious advertisements.
Evaluation 10 minutes	Asks questions on the meaning of digital marketing, digital marketing channels and safe online advertising.	Answer the questions and give relevant examples.
Conclusion 5 minutes	Summarises the lesson and reminds students that digital marketing should be honest, safe and respectful.	Listen to the summary, ask questions and copy important points.

Evaluation Questions

1. What is digital marketing?
2. List five digital marketing channels.
3. What is online advertising?
4. State four safe online advertising practices.
5. Mention two warning signs of a suspicious online advertisement.

Assignment

1. Define digital marketing and explain its importance.
2. List six digital marketing channels and state one use of each.
3. State five rules for safe online advertising.

Board Summary

• Digital marketing is the use of digital technologies and online channels to promote products, services, brands or ideas.
• Digital marketing channels include social media, email, websites, online advertising, video marketing and search engines.
• Online advertising involves displaying promotional messages on digital platforms.
• Online advertising should provide accurate information and avoid false or misleading claims.
• Personal information should be protected and suspicious links or advertisements should be avoided.